Creative and Digital Media Apprenticeship

The Advanced Apprenticeship in Creative and Digital Media is aimed at learners who are interested in developing a new set of skills needed by Creative Industries employers: a fusion of creativity, technology and business.

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  • Entry Requirements

    • 16 years or over
    • GCSEs, A or AS Levels, or National Diplomas in media-related subjects; OR Qualifications from the Creative and Media Diploma; OR Vocational qualifications, such as the Level 2 or 3 Certificate in Preparing to Work in Creative Media; OR Qualifications from the Foundation Learning Curriculum are encouraged routes for progression, especially those which incorporate creative and digital skills development; OR Working in media or music industry.
    • Basic skills assessment in literacy & numeracy.
  • Qualifications

    • Level 3 Diploma in Creative and Digital Media
    • BTEC Level 3 Certificate in Creative and Digital Media
    • Functional Skills (Level 2 English, maths & ICT)
    • Personal Learning and Thinking Skills
    • Employment Rights and Responsibilities.
  • Typical Job Titles

    Production runner or assistant/ Post production runner/Broadcast assistant/ Archive assistant/ Animation assistant/ Assistant to the camera crew/ Junior researcher/ Web coordinator/ Trainee or assistant photographer/Digital assistant/Digital Design assistant/ Digital Media assistant/ Creative and Digital content assistant/ Production secretary/Radio Broadcast Assistant

  • Suggested Sectors

    TV, Archive, Animation, Interactive media, Film, Photo imaging, Radio

  • Duration

    Typically 24 months

  • Level


  • Delivery

    A minimum of 30 hours of on the job training at work place per week including a day/ block release to study theory at our Uxbridge/Hayes/ Harrow campus.

Key Responsibilities

During the Apprenticeship you may be working as a production runner, a production assistant, a digital assistant, an assistant to the camera crew, an editing assistant or as a production secretary.

You and your employer will be able to tailor your Apprenticeship programme, selecting a combination of options including Production, Editing, Interactive Media, Audiovisual Journalism, Camerawork, Set Design and Photo Imaging. The aim for this new Apprenticeship is to develop digitally savvy and work-ready employees who are multi-skilled and can work cross-platform.


The apprentice will be able to progress to further employment, self-employment or further study.

With further experience, apprentices could move into the following roles; production assistant to researcher; production secretary to production coordinator; assistant to the camera crew to camera assistant; trainee photographer to photographer, digital assistant to web designer.

Freelancing is common with Creative Industries, so apprentices will need to consider this form of employment to progress their career. An integral part of training is the development of knowledge and skills to network and market personal skills and achievements. Apprentices will learn about the various sectors, and many will experience work with a number of employers (depending on local arrangements).

Further Education progression opportunities include:

  • Level 4 Higher Apprenticeship in Broadcast Production;
  • Level 4 Higher Apprenticeship in Interactive Design and Development;
  • Level 4 Higher Apprenticeship in Advertising and Marketing Communications;
  • Higher National Certificates/Diplomas in interactive media, media, or photo imaging;
  • Level 3 and 4 competence qualifications in radio, photo imaging, or craft and technical grades.

Higher Education progression opportunities include:

  • Foundation Degrees and Bachelor of Arts Degrees in subject such as:
  • Film and TV Production; Media Production;
  • Multi-media and Website Development; Radio Production;
  • Photo Imaging.
Course Outline

During the apprenticeship programme, an apprentice will require to spend minimum 30 hours of on-the-job training.

The mandatory core modules include:

Level 3 Diploma in Creative and Digital Media: 30 credits must be achieved from the Mandatory Group

  1. Module 1: Awareness of Employment in the Creative Media Sector
  2. Module 2: Communicating and Presenting Ideas in the Creative Media Sector
  3. Module 3: Awareness of Converging Digital Technology in the Creative Media Sector
  4. Module 4: Professional Behaviour in the Creative Media Sector
  5. Module 5: Contribute to Good Working Relationships
  6. Module 6: Ensure Your Own Actions Reduce Risks to Health and Safety

Optional Group 1: Creative Media Industry Awareness: 4 credits must be achieved from Optional Group 1.

  • Creative Media Industry Awareness
  • Creative Media Industry Awareness

Optional Group 2: Awareness of Health and Safety: 2 credits must be achieved from Optional Group 2

  • Awareness of Health and Safety in the Creative Media Sector
  • Awareness of Health and Safety in the Creative Media Sector

Optional Group 3: Competence Units: At least 35 credits must be achieved from Optional Group 3 (of which a maximum of 12 credits can be taken from the radio units).

  • Edit Audiovisual Journalistic Material
  • Record Audiovisual Journalistic Material
  • Rig And Manage Cables For Television And Video Production
  • Provide Assistance to the Camera Crew During a Multi-camera Shoot
  • Obtain, Prepare and Return Camera Equipment
  • Lay Basic Track For Camera Dollies
  • Prepare Camera Equipment for Each Day’s Shoot
  • Strike Sets for Television and Video Production
  • Support Visual Preparation
  • Ingest Materials for Fast-Turnaround Programming
  • Monitor and Maintain Post-production Equipment and Environments
  • Transfer Materials to Non-broadcast Formats
  • Capture Pictures and Sound for Non-linear Editing
  • Manage and Market Own Freelance Services
  • Produce Copy for Interactive Media Products
  • Obtain Assets for Use In Interactive Media Products
  • Create 2D Animations for Interactive Media Products
  • Prepare Assets for Use in Interactive Media Products
  • Clear Copyright Materials
  • Contribute Ideas for Productions
  • Identify Sources of Information and Present Findings
  • Obtain Archive Material
  • Contribute to Office-based Pre-production
  • Understand Legal and Ethical Requirements Relating to Photo Imaging
  • Undertake Technical Adjustment of Images
  • Prepare Image Output
  • Agree the Photo Imaging Brief
  • Undertake Colour Management Procedures
  • Undertake Image Asset Management
  • Plan and Organise the Photographic Assignment
  • Undertake the Photographic Assignment
  • Communicating using Digital Marketing/Sales Channels

Radio Units:

  • Work Effectively in Radio
  • Research the Structure of the Radio Industry
  • Research Audiences for Radio
  • Contribute to the Creative Process in Radio
  • Originate and Develop Ideas for Radio Content
  • Undertake Research for Radio Content
  • Work to a Brief for Radio Content
  • Pitch Ideas for Radio Content
  • Evaluate Ideas for Radio Content
  • Write for Radio
  • Write for Multi-Platform Use in Radio
  • Manage Audio Material
  • Operate a Radio Studio
  • Record Audio on Location and in the Studio
  • Edit, Process and Mix Audio
  • Assist with Radio Productions
  • Know how to Produce Speech Content for Radio.

BTEC Level 3 Certificate in Creative and Digital Media: Minimum credit to be achieved at the level of the qualification (level 3): 15 credits.

  • 2D Digital Art for Computer Games
  • Media Audiences and Products
  • Photography Techniques
  • Print Production
  • Research for Creative Media Production
  • Video Production
  • 2D Animation Production
  • 3D Animation
  • 3D Environments
  • 3D Modelling
  • Advertisement Production for Television
  • Audio Production Processes and Techniques
  • Communication Skills for Creative Media Production
  • Computer Game Story Development
  • Creative Media Production Management Project
  • Critical Approaches to Creative Media Products
  • Designing Idents for Television
  • Digital Communication
  • Digital Graphics for Computer Games
  • Digital Graphics for Interactive Media
  • Digital Graphics for Print
  • Digital Video Production for Interactive Media
  • Drawing Concept Art for Computer Games
  • DVD Menu Design and Authoring
  • Film Studies
  • Flash for Computer Games
  • Graphic Narrative Production
  • Interactive Media Design
  • Motion Graphics and Compositing Video
  • Music Video Production
  • Object-oriented Design for Computer Games
  • Photography and Photographic Practice
  • Pre-production Techniques for the Creative Media Industries
  • Radio Studies
  • Research Techniques for the Creative Media Industries
  • Sound for Computer Games
  • Sound in Interactive Media
  • Soundtrack Production for the Moving Image
  • Stop Motion Animation Production
  • Television and Video Studies
  • Understanding the Creative Media Sector
  • Web Animation for Interactive Media.

Employment Rights and Responsibilities

  • Rights and responsibilities of workers (including equal opportunities legislation)
  • Organisation, disciplines and representative structures of the industries concerned
  • Impact on the sector of public law and policies.

Functional Skills

  • Application of Number – Level 1 or 2
  • Information Communication Technology – Level 1 or 2
  • Communication – Level 1 or 2
  • Working with others – Level 1 or 2
  • Improving own learning and performance – Level 1 or 2.